If you found my site easily via search engines or AI search – hurray! That's one of my simple nerdy joys, and I love seeing it work in real life. I'd love to share that same skill with any business that wants to be easier to find online.
I'm a freelance content editor and strategist who has worked across many industries, with the deepest experience in marketing, travel, and tech. I love working with small businesses and startups who want a closer, sharper look at their long-form content, especially reviews, guides, and how-to tutorials.
Not sure if your business fits? Don't worry. Tell me about it, and chances are I've worked on something similar. I have my favorites, but I'm always excited to learn new topics.
What I do
Content editing
I collaborate with writers, managers, SEO teams, and other content professionals behind the scenes, turning content briefs into publish-ready posts. Along the way, I give detailed feedback to help writers close gaps and keep content useful to target readers.
Relevant skills:
- Proofreading and cutting fluff
- Fact-checking
- Attention to detail
- Adapting quickly to changing brand guidelines
- Making jargon easy to understand
- Fast, reliable turnarounds for time-sensitive revisions
- Restructuring dense copy into clear, digestible paragraphs
- On-page SEO and AEO/GEO optimization
- Turning AI-generated drafts into natural, human-friendly content
- Comfortable with AP style and flexible enough to follow your brand's own
Content strategy
I help you build and maintain online visibility with content that meets your customers at every stage of the funnel.
Relevant skills:
- Keyword and topic research
- Content ideation and outlining
- FAQ creation
- Pitching topics aligned with your products and services
- Creating buyer personas
- Building editorial calendars to keep your content moving
Content writing
I have blog and landing page writing experience across travel, finance, health, and digital marketing.
Content management
I upload and format content on popular content management systems like WordPress, making sure all essential post elements, such as images, alt text, and meta descriptions, are included.
Content production
I've researched topics, assigned tasks to writers, edited in-depth website builder tutorial drafts, and reviewed short-form video scripts for a learning hub project.
Content team leadership
I've coordinated writers, editors, and co-managers to move projects from planning to finished assets. I've also reviewed test assignments from writer and editor candidates and helped train new hires.
Other skills
- Content marketing analytics
- Social media management
- Internal linking strategy
- HTML/CSS
- Metadata
- Critical thinking
- Curiosity
- Collaborating with remote teams
Currently updating
- Technical SEO for AI search
- Creativity and taste in the age of AI
- Data literacy
On my wishlist
- AI automation
- Creative writing update
- Paid advertising
- Workflow design
- Modular synthesis
Topics I've edited
- Marketing and sales technology
- Productivity software
- Web and app development
- AI, data, and emerging tech
- Gaming and consumer tech
- E-commerce
- Travel and lifestyle
- Food and beverage
- Brand strategy
- Insurance
- Financial services
- Legal services
- Healthcare
- Wellness and personal care
- Operations and logistics
- Manufacturing
Tools I use
- WordPress
- Canva
- Asana
- Monday.com
- Slack
- Google Workspace
- Google Analytics
- Google Search Console
- Semrush
- Ahrefs
- Yoast SEO
- Perplexity
- ChatGPT
- Gemini Notebook
- Surfer
- Answer the Public
- Google Trends
- Mailchimp
- Buffer
- Hootsuite